Senior Officer, Event & Promotions

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Job Purpose

To implement efficient & effective marketing plans on traffic generation and shopper purchase stimulation to maximize tenant turnover growth and support retail portfolio strategy.

Key Responsibilities

• To implement effective and efficient marketing plans in supporting the retail leasing portfolio strategy.
• To support festive and key pillar campaign in coordination with tenants, vendors and inter department.
• To generate detailed tactics to ensure excellent execution of marketing programs and promotional collaterals.
• To manage external agencies and vendors to facilitate the smooth implementation of the marketing programs.
• To build rapport with tenants via constant cooperation and frequent dialogue.
• To support in program execution, post campaign evaluation, expense control, and internal coordination.
• To support market research, asset enhancement and ad-hoc projects, including leading sub-projects.
• To manage regular marketing collaterals update and coordination with vendors on the implementation. 
• Proactively explore joint promotion with strategic partners to drive new customers and work with tenants on driving special offers and value-added services to shoppers.
• Handle third party event venue booking.
• Work on weekend/PH base on campaign schedule and carry ad-hoc projects as required.

Skills, Qualifications and Experience Requirements

• Degree holder at least 4 years’ marketing and communications experience.
• Experience in digital and social media marketing, advertising agencies and/or retail marketing would be a definite advantage.
• Strong communication, interpersonal, project management and data analysis skills.
• Self-initiative, creative and detail-oriented.
• Strong sense of responsibility and eager to learn.
• Good in both written and spoken English and Chinese.
• Willing to work on weekends and public holidays.
• Be a team player.
• Candidates with less experience will be considered for the post of Officer.