Senior Manager, Marketing (Retail)
Key Responsibilities
- Actively seek collaboration opportunities to discover new marketing ideas and drive awareness and revenue
- Oversee the effectiveness of promotional activities, track ROI, and provide reports to analyze campaign performance
- Collaborate closely with Management to develop marketing strategies that align with business and branding goals
- Lead the development of effective marketing tactics for various stages, including pre-opening, grand launch, digital activation, campaigns, tenant relations, and event sponsorship, from ideation to execution
- Collaborate closely with luxury anchor tenants to drive activations and maximize sales opportunities
- Actively identify and collaborate with external partners to drive program sponsorships and new clients to the Mall
- Demonstrate strong project management skills to effectively execute a wide range of campaigns in a professional manner
- Coordinate with internal stakeholders, vendors, and business partners to achieve campaign goals and ensure program success
- Monitor and manage campaign budget and expenses
- Review and analyze campaign results
Skills, Qualifications and Experience Requirements
- 8 years or above experience in retail marketing or shopping mall. Luxury retail experience will be an advantage
- Demonstrate a track record of successfully driving marketing initiatives and leading large-scale events/campaigns.
- Strong analytical skills and business acumen to understand current industry trends and identify opportunities for tenants.
- Possess tactful and sophisticated interpersonal skills with a pleasant, mature, and outgoing personality.
- Result-oriented and commit to timeline, ability to work under a fast-pace environment
- Effective communication and influencing skills with proficiency in both written and spoken English and Chinese.