Assistant Manager, Event & Promotions

Job Purpose

To develop and implement effective marketing plans to generate quality traffic and spending to maximize tenant turnover growth at both local and tourist markets.

 

Key Responsibilities

  • Plan and execute monthly/festive programs and activities.
  • Implement effective and efficient O2O, interactive and digital initiatives, in supporting the overall branding, traffic and sales.
  • Effective content curation which matches with the retail leasing portfolio strategy.
  • Proactively liaise with strategic partners on tactical campaigns to drive new customers and work with tenants on driving special offers and value-added services to shoppers.
  • Develop detail tactics and ensure excellent execution of marketing programs that generate traffic, stimulate shopper spending to maximize tenant turnover growth and support retail portfolio strategy.
  • Ensure seamless communication with vendors and internal departments (eg. Leasing and Property Management) which drive excellent execution.
  • Regularly assess effectiveness of marketing program. Carefully keep track on marketing expenses by program and ensure within plan or latest forecast.
  • Collect, compile, analyse and share market intelligence on macro-trends, consumer behaviour and activities of competitive shopping malls.
  • Constantly looks for innovation in program execution from promotional tactic to new medium and creative approach.

 

Skills, Qualifications and Experience Requirements

  • Degree holder with at least 6 years’ marketing and communications experience.
  • Experience in shopping malls and/or retail marketing would be a definite advantage.
  • Good connection with strategic partners, e.g. banks, online payment platforms.
  • Proven track record of 3rd party co-op campaigns on driving new database and sales opportunity to the business.
  • Strong analytical and problem-solving skills, mature, self-motivated and result-oriented
  • Strong communication, interpersonal, project management and data analysis skills.
  • Self-initiative, creative and detail-oriented.
  • Strong sense of responsibility and eager to learn.
  • Good in both written and spoken English and Chinese.
  • Willing to work on weekends and public holidays.