Assistant General Manager, Marketing

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Job Purpose

Lead marketing team in planning and executing marketing programs to drive traffic and sales, also promote Hysan brand. He / she will manage and inspire events and promotions team to develop integrated marketing campaigns and engage stakeholders for holistic communication plan.

Key Responsibilities

• Formulate and implement event & promotion plans
• Partner with tenants and third parties for special offers and value-added services to shoppers
• Coordinate agencies, vendors and internal departments to drive excellent execution
• Consolidate and analyse customer insights, consumer trends, market analysis and best practices to build successful strategies
• Manage marketing budget, measure campaign effectiveness and quality control
• Explore innovative ideas for new engagement tactics

Skills, Qualifications and Experience Requirements

• 12-15 solid experience in marketing, PR or event management
• University degree in Marketing or related discipline
• Strong at project management, business acumen and interpersonal skills
• Creative, resourceful and good connection with related practitioners
• Excellent communication skills 
• Able to work under pressure and meet tight deadlines
• Proficient in Chinese and English