Manager, Area Curation

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Job Purpose

As the Senior Manager of Area Curation at Hysan, you will lead a small team showcasing Hysan's business model through content curation, placemaking, and community-related initiatives. You will collaborate with various stakeholders, such as tenants, government officials, and NGOs, to promote the Lee Gardens area to a diverse audience. 

Key Responsibilities

• Report directly to Hysan's Executive Director & COO.
• Continuously curate the Lee Gardens Area by infusing revitalised content, diverse lifestyle elements, and cultural experiences to appeal to locals and tourists.
• Be responsible for the P&L of the neighbourhood portfolio.
• Oversee various community programs and campaigns (e.g., Wellness programme, Music Busking programme) to reinforce the area characters (Uran Culture), ensuring project delivery, effectiveness, and alignment with collaborating parties.
• Manage a trade association for the area, focusing on member relations, content creation, and area branding.
• Export Hysan's community business model and area curation skillset to new projects.
• Handle any other tasks assigned by management.

Skills, Qualifications and Experience Requirements

• 10+ years of leasing/asset management experience, ideally in trendsetting, urban culture, and F&B-related disciplines. Placemaking expertise is a big plus.
• Extensive networks of retail brands with in-depth knowledge of trendsetting, urban culture, and consumer behaviours.
• Entrepreneurial mindset with solid execution skills
• Experience in supporting tenants in business planning and fostering business growth.
• Proactive, accountable, and determined to achieve tasks assigned. 
• Exceptional at presenting compelling business cases. 
• Familiarity with the Lee Gardens area and its brand offerings is a plus.